Say What was awarded the tender called by IL CENTRO, the biggest shopping mall in Italy, for the celebration of its opening.
Say What, through an integrated plan of events and media relations, represented all aspects of the people who work in the mall thanks to the voices, gestures and thoughts of 6 Ambassadors that gave substance and life to passion, knowledge and the love for fashion, taste, motors, design, research and technology.
Say What was in charge of designing the event and the setup project, of the selection and management of the Ambassadors and their video interviews, of the management of international guests and of the ceremonial of Regione Lombardia (with the presence of Roberto Maroni, President of Regione Lombardia), of media relations activities and of the organization of the press conference.
Media relations activities played the role of supporting the institutional opening event by ensuring the right media coverage, by managing directly the relations with internal and external press offices, MarCom offices and the communication managers of all Il CENTRO stores.
During the following days, Say What organized media experiences with groups targeted on the basis of the type of sign, in order to give them the possibility to experience different aspects of IL CENTRO.