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Primerent Flagship Store

Say What signs the opening event of the first Primerent Flagship Store in Milan, dedicated to the tailor made rental of high-end cars.

Primerent, Europe’s leading company in the short and mid term rental of high-end cars, has chosen Say What for the grand opening of its the brand-new Flagship Store in the heart of Milan, at Corso Sempione 28.

Over 300 guests attended the event, including managers, entrepreneurs and professionals, welcomed in a luxury and tailor made experience, starting with the individual transfer service personalized in high-end cars.

The prestigious partnerships activated by Say What have interpreted the values of the brand: from the corner signed Sartoria A. Caraceni, synonymous of elegance and luxury, to the space dedicated to technological innovation with the exclusive HE1 headset by Sennheiser, with its crystal clear sound and distinctive design.

A project that Say What created in joint with Primerent’ management with the aim to establish the right strategic positioning of the Flagship Store, as a unique formula of its kind.

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