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Direct Selling in Italy celebrates 50 year with AVEDISCO

Milan becomes the world capital of Direct Selling with a look at the results of the sector in Italy and the world.

AVEDISCO, Direct Selling Service Consumers Association, celebrates its 50 years with a moment of comparison about the important results of the sector in Italy and in the world; 50 years of evolution of Direct Selling with a constant economic growth, that has accredited the sector as an anti-cyclical business model able to resist to repercussions of technological development and the most modern form of distribution.

In this occasion Milan, headquarter of the association, becomes the capital of Direct Selling, hosting the most important meetings organized by WFDSA (World Federation of Direct Selling Association).

AVEDISCO celebrates the important anniversary with an event at Teatro Nazionale, supported by Regione Lombardia and Comune di Milano. A talk show about the Direct Selling with 50 years of history narrated by important personality: from the institutional greeting by Gianmarco Senna, president of the IV board commission “productive activities, education, training and employment“, to Giovanni Paolino, president of AVEDISCO, the sociologist Domenico De Masi and the trainer and innovator Alessandro Garofalo who will talk about creativity and innovation in Direct Selling.

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