In conjunction with the National Award AVEDISCO, which took place at the Milan Marriot Hotel, in presence of 400 people in charge of the sale of Associated Companies, awarded by Giorgio Mastrota, AVEDISCO, Direct Selling Consumer Service Association, celebrated its first 50 years with two celebratory moments.
After the awards, the celebration of the 50 years was opened with a gala dinner for 300 guests.
A spectacular show with a strong visual impact entertained the guests during the dinner place, making memorable the evening that ended with the traditional cutting of the celebratory cake.
The next day, an event sponsored by Regione Lombardia and City of Milan at the National Theatre in Milan with the participation of 500 guests.
A talk show about creativity and innovation in Direct Selling involved Gianmarco Senna, President of the IV Commission “ Productive activities, education, training and employment” of the Council of Regione Lombardia, the AVEDISCO President Giovanni Paolino, the sociologist Domenico De Masi and the trainer Alessandro Garofalo.
A photographic exhibition led the participants on a journey through the history of Direct Selling.
Each guest at the end of the event received a brick that composed the murals made live by an artist to celebrate 50’.