Say What activated a survey on potential topics according to the values and the mission of Air Dolomiti and built a partnership between the Italian Company of Lufthansa Group and ghd, the hairstyling global leader. The goal is to develop contents that are unconventional for the brand and to reach media cross-targets like top beauty journalists from the main lifestyle magazines and newspapers.
Say What gathered suggestions from aviation experts, Air Dolomiti hostesses and ghd hairstylists. The result: 4 quick hairstyles to look perfect in every occasion. This idea was inspired by hostesses’ need to look perfect for several consecutive hours, but it can be suitable also for the everyday life of every woman: always perfect at a high, but also at a low altitude.