At Spazio Gessi in Milan, Say What has organized and managed the whole communication of the Italian presentation of the Olympic partnership. The aim of the event, called Bridgestone Olympic Launch, was the presentation of the World Olympic Partnership between the International Olympic Committee (IOC) and Bridgestone in front of a large Italian press panel– more than 60 automotive, mainstream and sport journalists. This partnership will last until 2024 and includes the Winter Olympic Games 2018 at PyeongChang, the Tokyo’s Olympic Games 2020, the Beijing’s Winter Olympic Games 2022 and the Olympic Games 2024.
An exceptional announcer, Nicola Savino, has introduced the guests.
Next Stefano Parisi, Vice President Bridgestone Europe South Region, the three Olympic Ambassadors of the Bridgestone’s motivational campaign “Follow your dream, never stop”. Valeria Straneo, Gianmarco Tamberi e Gregorio Paltrinieri have shared their own personal experience, telling how head-highly they never gave up and how they went on believing in their dreams and aims, facing all the obstacles that life gave them.
The entire conference and the Ambassadors’ videos have been shared on the official page of Bridgestone Italy with Facebook Live Streaming for a total of 62.000 views. The live on Facebook has been shared on the official pages of the Ambassadors and on the official pages of several newspapers like Repubblica, Quattroruote and Motorionline.