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Bridgestone Snow Tour

Bridgestone, first world’s leading tires and rubber products manufacturer, as a World Olympic Partner until 2024, supports sport and its values and encourages people of all ages, ability and passions to find the strength to achieve their goals without ever stopping in life as on the road.

The values of sport are disseminated through numerous events dedicated to the general public, just like the Bridgestone Snow Tour, a winter event started in December 2018 that touched six of the most famous Italian ski resorts: Val Gardena, Madonna di Campiglio, Bormio, Cortina d’Ampezzo, Sestriere and Livigno.

The PR team of Say What engaged Giorgio Rocca, 5 times Ski World Cup slalom champion, creating a suggestive media experience that can generate coverage and visibility. The selected journalists of mainstream and lifestyle press have had the opportunity to live an exclusive experience together with the Italian champion: a helicopter flight to reach the top of the mountain and participate a ski session following the precious advice of Giorgio Rocca.


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Media Relations

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