Bridgestone asked for a project aiming at communicating the importance of having the right tyre in every season in order to ensure the safety of drivers and passengers, without forgetting the savings in terms of consumption and a better respect for the environment.
Say What developed an integrated project, events and media relations, through diversified communication techniques with a high visual and emotional impact.
The first indoor 3D mapping was so realized on a tyre.
With this event Say What was at the side of Bridgestone in its first important step towards a more open attitude with respect to extra-sector media, a field that has been only little explored by the company. The theme of safety, addressed with different communication codes through the setting up and the presence of Linus, allows the press office to involve a hundred people including online and offline press from the automotive, lifestyle, male, female and trade field, with a pretty good media coverage return.