A project born in 2016 of an idea and a talk with Edoardo Artaldi and Novak Djokovic, aiming at supporting four causes of the Novak Djokovic Foundation: School builds, Teacher training and support, Early childhood development programs, Sharing our expertise with others.
From that moment, Say What committed itself in the design and organization of the event, in the entire communication plan, both below and above the line – by managing all aspects related to media relations on a national and international level – in the management of athletes, and in the selection of the media partnerships with La Gazzetta dello Sport and Radio Deejay.
Say What developed also the television project with the brand Sky.
This event brought great tennis back to Milan after a long absence, by involving the world’s best tennis players. Novak Djokovic, Rafael Nadal, Serena Williams, Flavia Pennetta and Fabio Fognini were the protagonists of two evenings at Mediolanum Forum of Assago on September 21st and 22nd 2016, live on SKY. An unprecedented format, that became a real show thanks to the presence of one of the most famous Italian showmen: Rosario Fiorello. For the two evenings an exceptional presenter: Fabio Caressa.
On September 21st, took place the match between Serena Williams and Flavia Pennetta, than after Fiorello’s show, Novak Djokovic and Fabio Fognini took the field for a spectacular mixed double with Flavia Pennetta and Serena Williams. The evening of the 22nd September was devoted to the match between Novak Djokovic and Rafael Nadal.