On September 20th 2016, Say What organized a Charity Gala Dinner in favor of the Novak Djokovic Foundation in one of the most exclusive and inspiring venue of Milan, the Cortile delle Armi in the Castello Sforzesco.
An exclusive evening organized during the Milan Fashion Week, with the participation of Italian and international guests from star system, fashion, sport, cinema and entrepreneurship; Giorgio Armani special co-host; a food experience prepared by Andrea Berton, who received two Michelin stars in 2009, with a staff of 70 people; a music exhibition of Il Volo; a live auction with an international auctioneer.
Say What designed and managed the event in all its aspects: design of the format; set-up and graphic project; sponsors, co-marketing & partnership research; organization of the auction and finding of the items; organization secretary for 390 guests; accommodation & transfer management for athletes, special guests, Foundation staff and guests (60 persons); management of the opening of the non-profit organization in Italy.
The media relations team managed the press office of the event, by developing a communication plan on an international level aiming at creating visibility and awareness for the event. Media coverage in Italy and in 12 countries around the world.