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Road to the Main Stage by Firestone

Say What designed and realized a music talent scouting format “ROAD TO THE MAIN STAGE” for Firestone, a tire manufacturer brand, in collaboration with Radio Italia Solo Musica Italiana.

Through the dedicated website, we gathered over 200 italian unreleased songs.

A jury composed by Manola Moslehi, Alessio Bernabei and the Rolling Stone Magazine Director Giovanni Robertini, listened to the demos and selected 10 young talents. They had the opportunity to open the showcase of the best italian music artists at Radio Italia Live.

The audience voted for their favorite talent with the opportunity to win the Firestone Experience @radioitalialive in Cologno Monzese. The two most voted talents performed on the stage of Radio Italia Live – the Concert of Piazza Duomo in Milan in front of 25,000 people.

The winner ended his Road to the Main Stage on the Firestone Stage at the Treviso Home Festival.

Say What managed also Social and Media Relations, reaching almost 2 million people on Facebook and 50 million readers with 44 media articles.

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