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Seat Mii

Seat asked for a project for the launch of Seat Mii.

Say What organized not only a drive test, but a real Mii Experience in order to attract also the female audience and to demonstrate how it is possible to save time for ourselves, time that can be devoted to the discover of new possibilities.

The Experience included, in addition to the test drive, the setting-up of three structures characterized by the presence of three guests: Andrea Castrignano for an experience of immersion in the world of style with suggestions and tips of an exceptional interior designer; Simone Rugiati and Alessandro Borghese in order to propose some recipes and to show how it is possible to cook in a healthy way in a very short time.

This activity was repeated in 5 Italian cities, with a total of 15 activation days.

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