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Wings for Life World Run

Wings for Life World Run, the charity project of Red Bull, is a global sport and charity event organized for fundraising to support spinal cord injuries research.

In 24 locations in the 6 continents, on the same day, at the same time, professional runners, beginners and wheelchair participants run for those who can’t.

There is not a finish line to reach, but the Catcher Car runs after the runners and eliminate them by overtaking them along the way: the last runner caught is the global winner.

Since its first edition, Say What manages the press office of Wings for Life World Run, by developing a 360° communication plan that includes: management of relations with all target media; organization of presentation events and press conferences; talents scouting to involve as Italian Ambassadors; organization and management of Ambassadors’ interviews and participation on TV and radio programs; development and management of media partnerships with Runner’s World,, Radio Deejay; management of the media and audience activities (for example Running Class with Ambassadors); strategic support for shooting and video making; coordination with sponsors’ press offices; media room management on the event day; media results’ analysis.


Case history:

Media Relations

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