Strategic Advice

Strategic advice works side by side with the Media Relations and Social Media teams, by supporting them with brand analysis and with the definition of consistent and efficient messages, it represents the director of communication; at the same time it acts as a consultant at the client side, by guiding communication and marketing strategies.
Semiotic analysis, scenario analysis, SWOT analysis, competitive review, analysis and definition of the positioning: strategic advice provides support in the analysis of the brand, of its identity and its role on the market.

What the consumer wants, what competition is doing, what are the emerging trends: there are several fields of study and they are fundamental in order to define seriously where we want to bring the brand.
The result is the definition of creative concepts and the design of initiatives supporting the client’s marketing mix: special projects, editorial collaborations, branded content, co-marketing, partnerships and licensing platforms, CSR.